As Rogan points out in the brief video announcement, this deal will make the JRE show available on “the largest audio platform in the world,” and this was a sentiment echoed in Spotify's announcement which explained “Rogan and his team will enjoy the support of the world’s leading audio platform. However, the arrangement won't solely rely on Rogan's viewer power, with Spotify also likely to be keen to promote the show as well. A figure that's likely to be reason enough for anyone to be making a move like this. From the podcast's perspective, both Rogan and Spotify confirmed they had reached a “multi-year exclusive licensing deal” and while no firm details on the deal were provided, the Wall Street Journal anticipates that it is worth in excess of $100 million. Spotify will be banking on many of those viewers and listeners switching to the audio streaming service along with the show.

The podcaster has been in hot water for some episodes on his podcast containing dangerous misinformation and is also being labeled a.

The YouTube figures for the JRE are impressive, but they are just YouTube, with the same content also being consumed on other platforms as well. Rogan, a comedian and Ultimate Fighting Championship commentator, has been making his The Joe Rogan Experience podcast since 2009 and signed a deal with Spotify worth more than 100 million in 2020. Related: How YouTubers Make Money In 2020 (It’s Not Easy)

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